SUKI. The Circular Companion for Modern Living
SUKI is on a mission to make circular living a natural, desirable, and accessible part of life in Rotterdam. By removing everyday barriers to recycling and reuse, SUKI empowers residents to take meaningful climate action - transforming small daily choices into collective impact for the city. SUKI enables the recovery of a wider range of valuable materials than typical systems, keeping them in circulation and out of landfill or incineration. This reduces carbon emissions, cuts waste, and supports Rotterdam's transition to a greener, more resourceful economy. Recovered items can find a second life through reuse or resale, extending their value and creating opportunities for local sharing. Beyond individual participation, SUKI strengthens the circular ecosystem by ensuring recovered resources reach the right local partners - whether for recycling, repurposing, or redistribution. This targeted flow of materials helps local businesses, social enterprises, and innovators access the inputs they need, while keeping economic and environmental value within the city. Our focus is on urban environments, particularly multi-unit housing and dense neighborhoods where existing performance often falls short. SUKI makes sustainable participation straightforward and rewarding, empowering residents to contribute without extra complexity or disruption to their routines. For building operators and developers, it offers a green living solution that enhances property value, meets ESG objectives, and demonstrates visible environmental leadership. The innovation lies in how SUKI turns a overlooked, inconvenient part of urban life into an easy and engaging act of climate stewardship. By embedding sustainability in everyday life and linking it directly to Rotterdam's circular economy, SUKI fosters not only cleaner waste streams, but also a stronger sense of shared purpose across the community. Our approach begins with targeted installations in high-impact locations, supported by engagement tools that make correct use intuitive and satisfying. The result is a self-reinforcing system - residents feel empowered to act, their actions generate measurable benefits, and those benefits inspire continued participation. With SUKI, Rotterdam's residents are not just participants in a green programme- they are catalysts for a thriving, connected, and future-ready circular city.